In the era of business and technology, digital marketing strategy is one of the important factors that determine the extent to which your business develops and achieves success. Companies that thrive in the digital world allocate their resources significantly. In particular, resources for the implementation needs of digital marketing strategies. In the process, you can reach customers through various online platforms, increasing conversions and company revenue. In general, marketing strategy as you can see in social media ads agency website is the process of identifying specific marketing objectives. By setting specific goals, you can design strategies and evaluate them to achieve effective marketing goals.
You need to know that there is a fairly basic difference between a marketing strategy and a marketing tactic or campaign. Marketing strategy planning includes setting clear goals. Meanwhile, marketing tactics are part of a marketing strategy that describes a campaign plan and its timeline. The various types of marketing that contribute significantly to the implementation of a digital marketing strategy include Search Engine Optimization (SEO).
Most people now rely on search engines like Google to get various information about the products or services they want. Therefore, this platform must be explored as a potential market field. SEO is a method that is applied to make a blog or business website rank at the top of search engine search pages. Proper SEO practices can increase your website visitor traffic. Two important things in SEO must be considered, namely keywords (keywords) and site updates. Keywords that are relevant to your target audience’s search will support your content to be found by search engines.
Two SEO methods support a digital marketing strategy, namely on-page SEO and off-page SEO. On-page SEO is an optimization practice applied to content (posts). On-page SEO optimization steps include:
– Create simple permalinks that contain strong keywords
– Create interesting content, sites with long visiting times can get the best rankings in the SERP
– Add media in the form of images and videos
– Perform media optimization
– Maximizing headings and subheadings
– Pay attention to keyword placement
– Add LSI keywords
– Add a description to each article’s content
– Pay attention to content length